Project Overview

Walden is the music school that changes lives. Every summer, kids and adults who love musical composition travel to beautiful Dublin, NH for camp.

After decades of some of the world's best musical education and experiences, it came time to secure Walden's future. The answer? An endowment campaign fueled by Walden's one-of-a-kind story.

Services

Creative Strategy & Direction

Video Production

Date
May 2025
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We built out a program that encompassed the whole Walden Story. Past, present, and future.

Over the course of summer 2024, we spent 7 days filming on Walden's campus to capture interviews with leadership, staff, students, parents, and more.

B-roll covered the school's wide variety of classes and activities, plus its beautiful campus.

The end campaign included:

  • The Young Musicians Program Video (4 Minutes)
  • The Creative Musicians Retreat Video (3 Minutes)
  • The Endowment Campaign Video (3 Minutes)
  • 50+ Shortform Reels
  • …and a 1 Minute Walden Sizzle Reel

By covering the school's full scope of programs, offerings, and community, we were able to deliver the true "Walden Experience" to prospective endowment donors and future enrollees.

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Let's talk! We'd love to get to know your business and learn about your biggest branding and marketing challenges.