Project Overview

The Reliant Foundation is a non-profit organization that works to improve the health and well-being of people all across Central Massachusetts. Every Spring, the Foundation holds their annual Drive for a Difference Event to raise funds for community health programs and initiatives.

To bring the event over the top for its 25th anniversary, the Foundation hired us to help them showcase the real world impact made by their most recent efforts.

Services

Content Strategy

Video Production

Date
May 2023
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To show how the Reliant Foundation steps up for community health, we captured the beautiful stories of three local organizations that received program funding from the Foundation.

We interviewed key decision makers and captured contextual b-roll at Revive of the USA, GAAMHA, and the Boys and Girls Club of Metrowest. Their Foundation-funded programs bring help and hope to countless people and families.

At the Foundation's 25th annual Drive for a Difference event, our video was shown to a huge audience of donors and partners. The story we assembled helped all of the Foundation's contributors witness the real effects and outcomes of their generosity.

After the showing, the Foundation surpassed a fundraising goal of $20,000 in minutes. More than $200,000 was raised for community health over the course of the entire event.

Going forward, our Story Video will be an important part of the Foundation's branding and marketing efforts.

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