Project Overview

The Guild of St. Agnes is one of Worcester's most storied, longstanding organizations and community members. In 2023 - their 110th year of serving Worcester - they opened a new state of the art facility called the University Collaborative.

After working with Munq earlier in the year, the Guild enlisted our help to bolster the project's grand opening with a cinematic production. We collaborated with their new leadership team and filmed at several Worcester locations to bring the vibrant story to life.


Content Strategy

Creative Direction

Video Production

October 2023
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The University Collaborative provides daycare to local families and serves as a space to train future generations of early childcare professionals. It's the latest example of the Guild's commitment to the Worcester community and will play a vital part in building a brighter future for all.

With this video, we wanted to paint a picture of what that brighter future might look like. We aimed to capture the fresh energy of the Guild's new leadership while using the University Collaborative as a vehicle to showcase the growth that the Guild makes possible for all the people they serve.

The video will serve as a heavy branding piece that the Guild will leverage for partnerships, fundraising, and recruiting. Short-form snippets of the video will also be used in the Guild's continued marketing efforts.

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