Project Overview

The Guild of St. Agnes is one of Worcester's most storied, longstanding organizations and community members. In 2023 - their 110th year of serving Worcester - they opened a new state of the art facility called the University Collaborative.

After working with Munq earlier in the year, the Guild enlisted our help to bolster the project's grand opening with a cinematic production. We collaborated with their new leadership team and filmed at several Worcester locations to bring the vibrant story to life.

Services

Content Strategy

Creative Direction

Video Production

Date
October 2023
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The University Collaborative provides daycare to local families and serves as a space to train future generations of early childcare professionals. It's the latest example of the Guild's commitment to the Worcester community and will play a vital part in building a brighter future for all.

With this video, we wanted to paint a picture of what that brighter future might look like. We aimed to capture the fresh energy of the Guild's new leadership while using the University Collaborative as a vehicle to showcase the growth that the Guild makes possible for all the people they serve.

The video will serve as a heavy branding piece that the Guild will leverage for partnerships, fundraising, and recruiting. Short-form snippets of the video will also be used in the Guild's continued marketing efforts.

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