Legendary Legacies is a non-profit in Worcester, MA that works with young men who are most likely to shoot or be shot. Legendary provides these young men with brotherhood, opportunity, and transformation.
We were approached by Legendary to produce a piece that could illustrate and destigmatize the work they do for the men in their program.
Content Strategy
Video Production
The main goal of our production was to make tangible the process Legendary employs and the outcomes it achieves.
Legendary comes from grit, struggle, and adversity. We wanted to use that core authenticity to tell a compelling story that would connect with viewers and invite them to get involved.
We shaped our story from interviews with Executive Director, Ron Waddell, and one of Legendary's participants, Miguel Amparo. Footage from a Legendary program event provided the context we needed to fill out the production.
The final piece was debuted at Legendary's first ever flagship event, Night of Legends, and has now become part of the organization's marketing efforts.
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