The Walden School – it’s among the world’s finest, most prestigious music schools for kids and adults. Every summer, people from all over the world come to camp to explore and expand on their love for music and composition.

Walden approached us with a huge challenge – they needed to secure their future by building an endowment from scratch.

We helped them build out and launch a campaign to fund that endowment and ensure the preservation of the mystical “Walden Experience”.

We built out a program that encompassed the whole Walden Story. Past, present, and future. Then we went to camp.

7 days of filming. Over 30 interviews. More than 25 hours of footage.

We gathered stories from school leadership, faculty, students, alumni, parents, and more. Filming took place over the summer at both Walden’s flagship Young Musician’s Program and the Creative Musician’s Retreat for adults.

We assembled a trio of longform videos to anchor our campaign – a highlight video for each of Walden’s main programs and a dedicated Endowment Campaign video.

The main videos were put to work in direct relationship and sales enablement, email marketing, and fundraising events.

To further support the effort across digital channels, we produced a library of short video content made for paid and organic social media.

The Endowment Campaign officially launched in early 2026 and will be running through the year.