The Mercy Centre is a storied Worcester institution that provides support services to adults with intellectual and developmental disabilities.
In 2024, Catholic Charities Worcester County set out to fund a new, state-of-the-art facility to elevate the quality of care the Centre could provide.
We helped CCWC build out a complete multimedia Capital Campaign to raise the $2.5 million they needed to build a Mercy Centre fit for the next chapter.
The Mercy Centre is a storied Worcester institution that provides support services to adults with intellectual and developmental disabilities.
In 2024, Catholic Charities Worcester County set out to fund a new, state-of-the-art facility to elevate the quality of care the Centre could provide.
We helped CCWC build out a complete multimedia Capital Campaign to raise the $2.5 million they needed to build a Mercy Centre fit for the next chapter.
Our efforts needed to be unified under a strong, consistent campaign brand.
We developed campaign messaging and built an original logo that would fit seamlessly alongside the recognizable Catholic Charities identity.
Our new campaign brand anchored major print touchpoints that we designed, which included a trifold brochure, pledge card mailers, and a campaign letterhead.
Our efforts needed to be unified under a strong, consistent campaign brand.
We developed campaign messaging and built an original logo that would fit seamlessly alongside the recognizable Catholic Charities identity.
Our new campaign brand anchored major print touchpoints that we designed, which included a trifold brochure, pledge card mailers, and a campaign letterhead.
To fill out the campaign in the digital landscape, we filmed at the outgoing Mercy Centre facility with clients, staff, and CCWC leadership.
The stories we gathered helped us tell the full scope of the Mercy Centre story from its inception to its need for new support from the community.
Our biggest theme – everyone deserves dignity. When we take care of the most vulnerable in our society, the entire community improves.
That was the call we made to Worcester County and beyond.
To fill out the campaign in the digital landscape, we filmed at the outgoing Mercy Centre facility with clients, staff, and CCWC leadership.
The stories we gathered helped us tell the full scope of the Mercy Centre story from its inception to its need for new support from the community.
Our biggest theme – everyone deserves dignity. When we take care of the most vulnerable in our society, the entire community improves.
That was the call we made to Worcester County and beyond.
In addition to our print materials, the complete Capital Campaign included a longform Mercy Centre awareness video, a campaign anchor video, and a library of short content made for paid and organic social.
Through 2024 and into 2025, CCWC combined our assets with their quiet phase efforts and successfully raised the $2.5 million they needed to continue building more beautiful lives.
In addition to our print materials, the complete Capital Campaign included a longform Mercy Centre awareness video, a campaign anchor video, and a library of short content made for paid and organic social.
Through 2024 and into 2025, CCWC combined our assets with their quiet phase efforts and successfully raised the $2.5 million they needed to continue building more beautiful lives.
