GAAMHA is a human services agency based in Gardner, MA serving dozens of communities in northern Worcester County and beyond.
After helping them bring new life to their brand strategy and website, we took on their most urgent need – hiring.
To attract more of the mission-driven people who make GAAMHA so special, we built out a complete video-based Recruitment Campaign.
GAAMHA is a human services agency based in Gardner, MA serving dozens of communities in northern Worcester County and beyond.
After helping them bring new life to their brand strategy and website, we took on their most urgent need – hiring.
To attract more of the mission-driven people who make GAAMHA so special, we built out a complete video-based Recruitment Campaign.
Our campaign was part of GAAMHA’s big goal for 2026 – to be the best place to work in Central MA. It was our job to capture all the things that make that true.
We gathered stories on camera from senior leadership, program directors, clients, alumni, and more. One thread stood out the brightest – working at GAAMHA wasn’t just transformational because of the job. It was the people.
To further enforce our larger brand strategy efforts, we made sure to gather footage across each of GAAMHA's services and offerings.
Our campaign was part of GAAMHA’s big goal for 2026 – to be the best place to work in Central MA. It was our job to capture all the things that make that true.
We gathered stories on camera from senior leadership, program directors, clients, alumni, and more. One thread stood out the brightest – working at GAAMHA wasn’t just transformational because of the job. It was the people.
To further enforce our larger brand strategy efforts, we made sure to gather footage across each of GAAMHA's services and offerings.
We anchored the campaign with a longform video that captures the heart and soul of what it means to work at GAAMHA.
Further supporting the effort are a series of individual Employee Spotlight videos and a library of short reels made for paid and organic social.
Our campaign garnered over 20,000 organic video views across digital platforms in its first month. It has resulted in hires to critical positions through the duration of the campaign, and the assets continue to support evergreen recruitment and retainment efforts.
We anchored the campaign with a longform video that captures the heart and soul of what it means to work at GAAMHA.
Further supporting the effort are a series of individual Employee Spotlight videos and a library of short reels made for paid and organic social.
Our campaign garnered over 20,000 organic video views across digital platforms in its first month. It has resulted in hires to critical positions through the duration of the campaign, and the assets continue to support evergreen recruitment and retainment efforts.