GAAMHA is a human services agency based in Gardner, MA serving dozens of communities in northern Worcester County and beyond.
In 2024, new leadership recognized an urgent need to realign the organization’s branding and strategic communications. GAAMHA does so much to serve their communities, but no one knew the whole story. And GAAMHA wasn’t sure how to tell it.
We worked with them to develop a new brand strategy that informed refined messaging and a new company website.
GAAMHA is a human services agency based in Gardner, MA serving dozens of communities in northern Worcester County and beyond.
In 2024, new leadership recognized an urgent need to realign the organization’s branding and strategic communications. GAAMHA does so much to serve their communities, but no one knew the whole story. And GAAMHA wasn’t sure how to tell it.
We worked with them to develop a new brand strategy that informed refined messaging and a new company website.
We started with strategy. GAAMHA needed a holistic treatment that would clarify and unify their far-reaching brand.
An intense process of research, facilitation, and workshops led us to a definitive strategy that streamlined GAAMHA’s communications. New brand messaging and architecture was clear, complete, and equitable.
We developed a brand tagline that GAAMHA could use to sum up everything they do – Redefining Community Support.
That tagline led the way in new messaging guidelines that we produced to be distributed, trained, and implemented at various levels of the organization.
We started with strategy. GAAMHA needed a holistic treatment that would clarify and unify their far-reaching brand.
An intense process of research, facilitation, and workshops led us to a definitive strategy that streamlined GAAMHA’s communications. New brand messaging and architecture was clear, complete, and equitable.
We developed a brand tagline that GAAMHA could use to sum up everything they do – Redefining Community Support.
That tagline led the way in new messaging guidelines that we produced to be distributed, trained, and implemented at various levels of the organization.
Our next step – using our new strategy, messaging, and architecture build a completely revamped brand website.
Sitemapping and wireframing helped us build a site that presented the many sides of GAAMHA as one unified front. Our messaging made clear what GAAMHA does, why they do it, and who it’s for.
We took the opportunity to elevate the brand’s visual language in a way that preserved GAAMHA’s long-held equity in the community.
Original design, photography, and animation brought the site to life and injected new energy into the GAAMHA brand.
Our next step – using our new strategy, messaging, and architecture build a completely revamped brand website.
Sitemapping and wireframing helped us build a site that presented the many sides of GAAMHA as one unified front. Our messaging made clear what GAAMHA does, why they do it, and who it’s for.
We took the opportunity to elevate the brand’s visual language in a way that preserved GAAMHA’s long-held equity in the community.
Original design, photography, and animation brought the site to life and injected new energy into the GAAMHA brand.
Redefining GAAMHA’s brand strategy, messaging, and website has transformed them into an organization with more focus, intention, and momentum.
A unified, clear brand is now an asset to GAAMHA in a wide array of business and marketing efforts, including fundraising, recruiting, and community engagement.
The new website is a powerful destination for attracting donations, job applications, event registrations, and more.
Redefining GAAMHA’s brand strategy, messaging, and website has transformed them into an organization with more focus, intention, and momentum.
A unified, clear brand is now an asset to GAAMHA in a wide array of business and marketing efforts, including fundraising, recruiting, and community engagement.
The new website is a powerful destination for attracting donations, job applications, event registrations, and more.
