Family Health Center of Worcester serves over 30,000 patients in over 90 languages across the community. Recruiting is a chief challenge throughout the healthcare space, and FHCW is no exception.
In 2025, we worked with them to develop and produce a complete multimedia workforce development and recruitment campaign.
Family Health Center of Worcester serves over 30,000 patients in over 90 languages across the community. Recruiting is a chief challenge throughout the healthcare space, and FHCW is no exception.
In 2025, we worked with them to develop and produce a complete multimedia workforce development and recruitment campaign.
Everyone needs help in healthcare. Our campaign, Pathways to Purpose, needed to show why someone should choose to work at Family Health Center over the many other options out there.
We produced a video library to fill out the campaign with stories from leadership and staff at a wide variety of levels.
Why should someone choose FHCW? We found our answer in those stories – the mission. It’s all about serving the people who need it most.
Everyone needs help in healthcare. Our campaign, Pathways to Purpose, needed to show why someone should choose to work at Family Health Center over the many other options out there.
We produced a video library to fill out the campaign with stories from leadership and staff at a wide variety of levels.
Why should someone choose FHCW? We found our answer in those stories – the mission. It’s all about serving the people who need it most.
The campaign video library included 3 anchor videos tailored to different staff levels and a series of short reels to be used in paid and organic social.
We filled out the campaign’s physical touchpoints with a series of postcard mailers, brochures, and banners all tailored to staff levels and translated into multiple languages.
The Pathways to Purpose campaign ran through the second half of 2025 and continues to support Family Health Center’s ongoing recruitment and development efforts.
The campaign video library included 3 anchor videos tailored to different staff levels and a series of short reels to be used in paid and organic social.
We filled out the campaign’s physical touchpoints with a series of postcard mailers, brochures, and banners all tailored to staff levels and translated into multiple languages.
The Pathways to Purpose campaign ran through the second half of 2025 and continues to support Family Health Center’s ongoing recruitment and development efforts.
