Clark University is one of Worcester's most storied educational institutions. They approached us in 2024 to help them showcase a new program coming to campus – the MFA in Visual Arts.

It's a one of a kind experience that brings together artists from all over the world for a ten day residency in Worcester. We needed to highlight the format of the program while showcasing the camaraderie and community that the artists created together.

A critique-focused model was a huge part of the MFA program's unique value. While at Clark, the artists receive valuable input from faculty and peers that they can't get anywhere else. This process and the interpersonal connections it creates were huge focuses of ours as we set out to tell the story of the program.

We developed strategy with leadership at Clark to guide our video production process. Filming took place all over campus – we captured interviews with students, faculty members, and leadership while filming contextual footage with the artists as they moved through the program.

We produced a longform flagship video for the program and a library of short content for use in paid ads, email marketing, and social media.

Videos garnered over 50,000 paid and organic impressions across digital platforms in their first year of use.

Our content continues to support the MFA in Visual Arts program as it enrolls each semester.