Project Overview

The Worcester Regional Research Bureau is a Worcester-based team focused on non-partisan research that helps municipal and community leaders make informed policy decisions.

In 2025, their profound story of evolution and impact reached its 40 year milestone. The Bureau hired Munq to help them commemorate the mark with a library of video materials that could be shown at their Annual Meeting and deployed in future marketing efforts.

Services

Creative Strategy & Direction

Video Production

Date
November 2025
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We facilitated creative direction and strategy with leadership at the Bureau to guide our video production process. Filming took place at notable Worcester landmarks that the Bureau influenced in different ways through their various research reports.

To tell our story, we captured interviews with Bureau leadership and community partners including Worcester's sitting Mayor and City Manager.

Our longform anchor piece was shown to hundreds of viewers at the Bureau's Annual Meeting at the DCU Center. Additionally, we created a library of shortform reels to support additional marketing efforts beyond the anniversary. Different treatments like these ensure maximum reach, engagement, and effectiveness across all marketing platforms.

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