A more mindful MCAT prep.

Overview

Pillar Prep, formerly known as Sean Studies, is an MCAT prep company in Worcester, MA that specializes in helping aspiring medical students retake their MCAT exam. We partnered with the company's founder, Sean, to evolve his personal brand into something that would better serve his growing collective of students and peers.

Client

Sean Studies LLC

DeliverableS

  • New Brand Name
  • Brand Logo Redesign
  • Website Redesign

Year

2020

A new foundation for the forgotten.

The defining moment for many students hoping to attend medical school is the Medical College Admissions Test (MCAT). Considered one of the hardest entrance exams, students prepare for months in advance and often spend thousands of dollars on tutors, prep courses, and resources. Our client, Sean, was one of those students not too long ago.

Sean always knew he wanted to be a doctor. After taking his MCAT exam in 2017, he knew he hadn't performed at his best. Sean decided to void his score and retake the exam entirely. He knew he could do better, but when it came time to find prep resources for that second shot, he found none that were made specifically to help retakers like him. So he made his own.

A new foundation for the forgotten.

The defining moment for many students hoping to attend medical school is the Medical College Admissions Test (MCAT). Considered one of the hardest entrance exams, students prepare for months in advance and often spend thousands of dollars on tutors, prep courses, and resources. Our client, Sean, was one of those students not too long ago.

Sean always knew he wanted to be a doctor. After taking his MCAT exam in 2017, he knew he hadn't performed at his best. Sean decided to void his score and retake the exam entirely. He knew he could do better, but when it came time to find prep resources for that second shot, he found none that were made specifically to help retakers like him. So he made his own.

Client brand mockupClient product branding

The evolution of an idea turns one into many.

Sean took initiative and compiled thousands of data points on MCAT retakers and what made them successful the second time around. From his research, he created a system of tutoring and an online course specifically designed to help retakers. When his methods proved wildly effective, he built a home for his creations - Sean Studies LLC.

His new company, along with the community of retakers it was bringing together, grew quickly. After helping over 800 students retake their MCAT, Sean felt that the business had become bigger than himself. He approached us with an ambitious purpose - to create a new brand that would reflect and embody the collective values of the entire company and its surrounding community of aspiring medical students.

The evolution of an idea turns one into many.

Sean took initiative and compiled thousands of data points on MCAT retakers and what made them successful the second time around. From his research, he created a system of tutoring and an online course specifically designed to help retakers. When his methods proved wildly effective, he built a home for his creations - Sean Studies LLC.

His new company, along with the community of retakers it was bringing together, grew quickly. After helping over 800 students retake their MCAT, Sean felt that the business had become bigger than himself. He approached us with an ambitious purpose - to create a new brand that would reflect and embody the collective values of the entire company and its surrounding community of aspiring medical students.

Client business cardsClient brand mockup

Empowering students to support each other.

Our first task was to choose a new name for Sean's company. We needed to come up with something that would appeal to the student community and embody the company's core principles. By immersing ourselves in the test prep industry and its student communities, we were able to settle on a name that achieved our goals. As a result, Sean Studies is now known as Pillar Prep.

Next, we took up the task of building a complete brand identity to fit the new name. The colors, typography, and logo design were all created with Pillar Prep's values, vision, and - most importantly - students in mind. In our designs, we aimed to capture the feelings and ideas of support, academics, accessibility, dreams, and community.

Empowering students to support each other.

Our first task was to choose a new name for Sean's company. We needed to come up with something that would appeal to the student community and embody the company's core principles. By immersing ourselves in the test prep industry and its student communities, we were able to settle on a name that achieved our goals. As a result, Sean Studies is now known as Pillar Prep.

Next, we took up the task of building a complete brand identity to fit the new name. The colors, typography, and logo design were all created with Pillar Prep's values, vision, and - most importantly - students in mind. In our designs, we aimed to capture the feelings and ideas of support, academics, accessibility, dreams, and community.

Logo Comparison
Pillar Prep Website

Once the Pillar Prep visual identity was finished, we paired it with original brand messaging to create a new company website. We were able to build a robust digital home for the brand that streamlines the user journey. Going forward, we'll employ a digital marketing strategy in conjunction with the website to help Pillar Prep grow and to measure the effectiveness of our rebrand.

With Pillar Prep, we had the unique experience of creating an entirely new brand from the ground up. We're excited to continue our work with Sean and showcase his journey with our brand story video, coming soon.

Once the Pillar Prep visual identity was finished, we paired it with original brand messaging to create a new company website. We were able to build a robust digital home for the brand that streamlines the user journey. Going forward, we'll employ a digital marketing strategy in conjunction with the website to help Pillar Prep grow and to measure the effectiveness of our rebrand.

With Pillar Prep, we had the unique experience of creating an entirely new brand from the ground up. We're excited to continue our work with Sean and showcase his journey with our brand story video, coming soon.

Pillar Prep Website
Pillar Prep WebsitePillar Prep Website

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